Privacy

Effective 13 November 2026. Closet Colors is run by KytePush.

The short version

• We never store your photos.
• Body measurements are made in your browser. Only the resulting ratios reach us.
• We never create, store or match a face template or face geometry.
• No photo is sent to any server for people in Illinois, Texas or Washington.
• You can delete everything we keep, at any time, from your account.

Photos

When you take or upload photos, your browser measures body proportions with an on-device model and pixelates your face on the full-length photo. If you consent, one downscaled copy of each photo (at most 768 pixels on the long side) is sent in a single request to our AI provider, Anthropic, which returns a short structured read. Closet Colors holds the photos only in memory for that request and never writes them to a database, file or log; our code refuses to save anything that looks like image data. Anthropic processes the images under its commercial API terms, which don't allow training on them; Anthropic may keep API inputs for a limited period for safety monitoring before deleting them.

The consent you give:

I am 18 or older. I consent to Closet Colors analyzing the photos I take or upload here to suggest my style lines and colors. Body measurements are made only on my device. My photos are downscaled, my face is blurred on the full-body photo, and they are sent once to the AI provider used by Closet Colors (Anthropic) for a read. Closet Colors never stores my photos, never creates or stores a face template or face geometry, and never matches my face against anyone. Only derived numbers and my result are saved, and I can delete them at any time.

So you can see your palettes draped on your own face, the white-balanced face crop is kept in this browser tab only (session storage) until you close the tab or tap “Delete it now”. It is never uploaded for that.

Results without an account

Your free result doesn't need an account. It's linked to a random code saved in this browser (not your IP address, not a fingerprint), so you can open it again here. Signing in moves it to your account. Results never claimed by an account are deleted after 90 days.

Your email

After your teaser result you can enter your email (or continue with Google) to see your full palette. We use it to sign you in without a password, to save your result to you, and to send you the link to that result once. If you also tick “Send me color tips and new features” (unticked unless you tick it), we send three short emails over five days: your palette, three outfits in your colors, and the Pro offer, then nothing more unless you come back. Every one of those emails has a one-click unsubscribe link and our postal address, and “Not now” on the teaser keeps your result without any email.

Ad measurement

If you arrive from one of our ads on Facebook or Instagram, our server tells Meta when you finish a free result, enter your email (a “Lead” event) or buy Pro, so we can see which ads work. We send only the event, its time, your IP address and browser type, Meta's click id from the ad link and, if you've signed in, a one-way hash of your email. The Lead event isn't sent to people in the EEA, the UK or Switzerland unless they ticked the color-tips box. We never send your answers, your result or anything from your photos. We don't send it at all if your browser sends Global Privacy Control, or if you live in Illinois, Texas or Washington.

Ads

Closet Colors shows no ads right now. If that changes, this section will say exactly where they appear (never on the photo screens) and how Google uses data for them.

Biometric-privacy states

Because of biometric-privacy laws in Illinois, Texas and Washington, Closet Colors doesn't send photos to any server for people there. You still get the questionnaire, the at-home exercises and the drape comparisons, which run entirely on your device. We use your IP location and the state you choose; if either is Illinois, Texas or Washington, server-side photo analysis is off.

What we keep

• Your email address (to sign you in).
• Your answers, height, drape choices, a three-number average of your calibrated skin color, a few body ratios, the AI's numeric read, and your results.
• Orders and refunds (payment details are handled by Stripe; we never see your card).
• Basic usage events (pages viewed, steps completed, campaign tags) linked to a daily-rotating anonymous visitor hash.
• A record of the consent you gave and when.

Consumer health data notice (Washington and others)

We don't collect biometric identifiers. Because server-side photo analysis is off in Washington, we don't process consumer health data from Washington residents. We never sell personal data or share it for advertising.

Retention and deletion

Results stay until you delete them. Use “Delete my data” in your account to erase your results, consents, events and profile immediately. Paid order records are kept as required for tax and accounting, without your results. To remove your sign-in identity too, email the address on your receipt.

Age

Closet Colors is for adults 18 and over. Our server-side check rejects photos that appear to show a minor, and we don't knowingly keep data about anyone under 18.

Contact

Reply to any email from Closet Colors, or write to kytepush@gmail.com.